> [!custom-soil-type]- Note Details > - Growth stage: [[soil ✨]] > - Type: > - Topics: > - Source: ![[e7b9a993c0bebe436b4723d3fe5be828.webp]] “How would you describe the personality attributes of the brand in terms of how it is perceived **_today_** versus how it should be perceived in the **_future_**?” - https://cstoredecisions.com/2013/06/29/brand-positioning-the-semantic-differential/ -