- Brand persona is the human character that your brand communicates with. It’s developed through a series of elements including - Personality traits - Tone Of Voice - Language Profile - Personalised Outlook - Visual image Each of these elements come together to represent how the brand wants to be seen in the market through the way it communicates. A brand persona is the human representation of the brands existence and the personification its engagement. ---- Imagery source: https://www.researchgate.net/publication/347736522_Persona_as_Key_Component_in_Cultural_Person_Branding ## References  Source: https://www.researchgate.net/figure/Basic-structure-of-Madonnas-brand-persona-Madonnas-complex-worldview-world-The_fig2_347736522  Source: https://www.researchgate.net/figure/Systematisation-of-the-central-brand-image-objects-of-a-person-brand_fig1_347736522  Source: https://www.researchgate.net/figure/Metanarrative-of-Madonna-the-brand_fig3_347736522